SMS & Messaging Terms

You are the sender and advertiser of every message sent through your account, regardless of which phone number, short code, alphanumeric sender, or messaging service is used to deliver it. We provide the messaging infrastructure and registration assistance, but the content, recipient list, frequency, and lawful basis for sending are entirely your responsibility. BookerFlow is not the merchant, advertiser, or initiator of the communications you choose to send.

• Obtain prior express consent from each recipient before sending the first message, in compliance with Canada's Anti-Spam Legislation (CASL), the U.S. Telephone Consumer Protection Act (TCPA) where applicable, the CAN-SPAM Act for email-style messaging, and any equivalent provincial, state, or foreign law.
• Keep documented evidence of consent — including the form or channel used, the exact disclosure text presented, the date and time, the IP address where available, and any signature or check-box record — for at least the period required by law and provide it to us within five (5) business days on request.
• Use only the categories of messages the recipient consented to (for example, appointment-related transactional messages versus promotional content).
• Do not purchase, rent, scrape, or use lead lists; do not text recipients who have not directly consented to receive messages from your business.
• If you are uncertain whether a recipient consented, do not send.

• Clearly identify your business in every message and provide a way for the recipient to contact you (typically the phone number from which messages are sent).
• Honor STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT requests immediately and confirm opt-out where supported.
• Honor HELP requests with a clear response identifying your business and including contact information.
• Disclose typical message frequency at the point of consent (for example, 'Message frequency varies'), and that 'Message and data rates may apply'.
• Do not message a recipient who has opted out, and do not re-add an opted-out number without fresh, documented consent.
• Do not send messages outside hours permitted by applicable law (for example, TCPA quiet-hours rules where applicable).

You may not send messages that contain, advertise, or facilitate:

• Sex, hate, alcohol, firearms, or tobacco (SHAFT) content unless expressly permitted by your carrier registration and applicable law.
• Cannabis, vaping, or controlled substances where regulated.
• Gambling, lotteries, or other regulated games of chance.
• Adult content, escort services, or any sexual content.
• Loans of any kind — including payday, short-term, instalment, or loan-related lead generation.
• Phishing, malware links, URL shorteners that conceal the destination, or any other deceptive or fraudulent content.
• Political campaigning or fundraising messages without explicit carrier approval where required.
• Anything in violation of carrier policy, our Acceptable Use Policy, or applicable law.

Sending application-to-person SMS in North America generally requires carrier registration (for example, A2P 10DLC in the U.S., and equivalent vetting in Canada). You must provide accurate business information for registration, including legal entity name, address, EIN/business number, website, and use case. Misrepresentation may result in suspension and registration fees being forfeited.

Carrier surcharges, registration fees, and per-message fees imposed by mobile network operators or our messaging provider are pass-through costs that may apply in addition to your subscription. Pricing for SMS may change with reasonable notice to reflect carrier or provider changes.

Message delivery depends on carriers, recipient devices, networks, and providers and is outside our control. We do not warrant that any message will be delivered, delivered on time, or delivered without alteration. Wireless carriers are not liable for delayed or undelivered messages. Standard message and data rates may apply to recipients. Time-sensitive communications (such as emergency notices) should not rely solely on SMS.

We may apply volume caps, throttle delivery, hold pending messages, require additional information, or suspend SMS at any time for compliance review, elevated complaint or opt-out rates, deliverability issues, carrier or provider action, suspected abuse, or payment issues. Subscription, add-on, and pass-through fees may continue to apply while messaging is suspended. We are not obligated to refund SMS fees for periods of suspension caused by your compliance or content issues.

Verification codes generated by the platform are intended to verify ownership of a phone number at the time of booking and have a short expiry. You agree not to repurpose verification codes for authentication of high-risk transactions and not to send the code by any other channel that could compromise it.

In addition to the indemnification in the Terms of Service, you will defend, indemnify, and hold harmless BookerFlow from and against any claim, action, investigation, fine, penalty, settlement, loss, damage, or expense (including reasonable legal fees) arising from messages sent on your behalf through the Service, including any consent or opt-out failure, prohibited content, carrier complaint, or class action claim alleging violation of CASL, TCPA, CAN-SPAM, or equivalent laws.

For help with appointment messages a recipient received, recipients should contact the business they booked with first using the contact information on its booking page. For platform-level concerns, contact support@bookerflow.ca.